If you are someone who loves to do yoga and are aware of the latest trends in yoga, then you will definitely know “Yoga with Adriene”, it is everywhere. In case, you did not know about this youtube channel, let me introduce this elegant yoga of Adriene in just two words: ‘tranquil’ and ‘pleasing’.
The Adriene yoga is neither a strenuous style of yoga nor is this yoga done by a stereotypical yogi, and this the basic fact that has made this channel loved and followed by many, around the world.
“Yoga with Adriene” is a youtube channel run by Adriene Mishler and Chris Sharpe since 2012. In the first three years, the channel had little movement in terms of subscribers and literally zero revenues. By April 2020, Adriene Mishler has performed at least one yoga video a week, every week, for eight years. Thus, as the days went by, this channel has had some amazing progress.
She now has over 7 million subscribers on YouTube, more than 800k followers on Instagram, and a growing paid-subscription community called Find What Feels Good. Trust me, you surely have a friend, a cousin, a co-worker or a neighbour who is practising yoga seeing Adriene’s devotion towards making wonderful yoga videos! If you search for ‘yoga’ on YouTube, you will basically see her results on the top.
The YouTube channel ‘Yoga with Adriene’ wasn’t an overnight hit. It took about two years of posting a new video each week to reach 200,000 subscribers, and that was the point at which it started to become commercially successful. Mishler’s videos aren’t heavily branded, but the website Social Blade, which tracks growth on YouTube, estimates that the channel could make as much as $188,500 per month on advertising revenue alone.
Who is Adriene Mishler?
Adriene Mishler is an actress, writer, international yoga teacher and entrepreneur from Austin, Texas, who hosts the famous youtube channel “Yoga with Adriene”. According to her site, she is on a mission to get the tools of yoga into schools and homes around the world.
Adriene Mishler happens to be a woman who was running after her dreams, like most of us. At the age of 27 she was taking classes to become a yoga instructor and at the same time was struggling to launch an acting career.
Fortunately, she came across Chris Sharpe, Austin-based director, at a bar and he was the one who pitched a new idea. He was neither a famous director nor had worked in big projects. However, his works in Hilah Cooking video on youtube was remarkable. Chris imagined combining Adriene’s talent and skills, while realizing his own dreams of making high-quality fitness content, for as many people as possible, entirely free of cost.
Youtube, at those times, was just flourishing with people making videos about cooking, DIYs, standup comedy, instrumental tutorials, fitness and in that maze of video competition, the ones with short and easy technique grabbed the spot of popularity while Mishler 40- minute long video started losing attention.
However, this young lady did not fold her hands and quit! She came up every week making her videos for her small audience with the same charm, same enthusiasm and same spirit.
Well, her dedication did pay off as days went by! She stands out of the crowd with more than 6 million viewers who view her channel on a weekly basis. Additionally, for 8 years, she has relentlessly been doing her usual yoga focusing not only on fitness but also on mindfulness and mental health.
How Did Adriene Yoga Become so Successful?
Well, isn’t it obvious by now? It’s her wonderful qualities – that a yogi should actually have, like her simplicity, pleasant personality, relentless hard work and that spirit of not giving up which has made her yoga videos so popular.
Her classes are slow-placed, with proper instructions for absolute beginners, at the same time also giving insight for more experienced students. She’s also good at giving clear precaution measures to make sure of avoiding any injury.
– SEO Research, Target Audience and Content Strategy
Yoga with Adriene is a channel that has got it all for a beginner. At the same time, the contents on Adriene’s channel are well researched and have been strategically prepared to capture the interest of not just her regular subscribers but also people searching for a particular type of yoga on the internet.
As Mishler was crafting the channel’s tone, Sharpe (her partner) was carefully studying how YouTube users search for yoga and other workouts, compiling lists of key terms and optimising the titles of the videos.
Instead of just creating classes that might suit potential needs, they looked at Sharpe’s studies and tailored classes according to what people were searching for. This is why Mishler’s classes include Yoga for Back Pain, Yoga for Lower Back Pain, Yoga for Upper Back Pain, as well as Upper Back Love, and, of course, Lower Back Love.
Whatever you search for, the channel seems to have a class for it all. She has videos for body pain, vulnerability, anger, self-care and many more. Moreover, there are even yoga instructions targeted for runners, for ones in the service industry, for writers. Well, you can just imagine a topic and she must have covered it by now. The success of this channel has been a perfect result of a mixture of both hard work and smart work.
– Adriene’s Approach and Integrity
Mishler acknowledges that she has made compromises to broaden her reach. She understands that she grew her audience based on a canny understanding of how to target her videos.
But, there is an awkward disconnect between the kind of yoga she wants to teach and what is most sought after on YouTube. Her most popular videos are, she said, “a tight race between anything that has ‘anxiety’ in the title and also the yoga for weight loss”.
She feels weird about that, she says,
“I do not teach yoga for weight loss, that’s not my end goal, but, you know, when that is in the title in the SEO, it attracts a lot more people than it would have otherwise,”
At the same time, she also explains herself saying she has maintained integrity in the content.
– The Setup, Appearance and Aesthetics
Adriene’s videos are not filmed in a professional studio or in a fancy location, unlike other yoga videos. She films her videos in her living room, thus her videos feel more intimate and personal.
At the same time, Adriene isn’t someone who wears that stereotypical yoga apparels. Mishler is just a nice-looking woman in a nice-enough room wearing a simple tank top and leggings that don’t even match.
Her background setup is basic and her appearance is simple. These are some basic aesthetic factors of why people relate to her more and find her videos more appealing.
– The Global Lockdown Due to Pandemic
Practising fitness regimes and working out in-home, which may be a small apartment, has a tiny crowded living room is difficult or even impossible sometimes. This is where yoga provides us with a solution, although there are many yoga poses that need ample space, there are much more yoga practices, where you just a place to sit or lie down.
During the pandemic, people all over the world have tried their best to stay healthy, fit and busy while being locked down in their homes. Everyone found an ample amount of time to do anything and that’s when Anderie’s lengthy yoga got much-needed attention.
Mishler was already huge even before the pandemic but the lockdown has catapulted her to a new level of fame. Due to the lockdown, people all around the world turned towards yoga, which I naturally the best holistic fitness regime even without any tools. Also, being locked in the home have given everyone enough time to search for a comfortable and long yoga video as it had depth and provides overall information, and “Yoga with Adriene” is exactly that!
Being an online yoga teacher, Mishler did not do anything extreme, she just held to the basics in the anxious times. By just doing the basics, not overdoing things, and not asking us to do too much, she became the one who everyone can look up to.
What Makes Yoga With Adriene Different?
Adriene takes it slow and simple! Unlike popular yoga gurus, she doesn’t demand her audience to do a vigorous yoga posture. She gently advises us to take time, be comfortable and soothingly teaches us to do yoga in the right way with no rush. Above all, Mishler isn’t difficult to get by, where many yoga gurus have that holier-than-thou quality and nor is she stone-faced or humourless.
Adriene has a signature style of talking politely and while communicating with her audience she makes sure that we feel admired and respected. This point is lacking in many fitness trainers out there due to which we get fully motivated to do yoga for the first few days but later lose interest as we get irritated by the uncomfortable background music and the unnatural tone of motivation.
As Adriene makes us feel like she is at our homes, training us by staying beside our side, we get the urge to do more yoga as we start feeling relaxed and mindful. Therefore, Adriene’s simplicity, mindfulness, grace and most importantly easy way of teaching yoga has made “Yoga with Adriene” one of the topmost trending yoga of today.
Why choose Adriene Yoga?
Honestly speaking, there are plenty of yoga instructions all over the internet to help you achieve your fitness; however, Yoga with Adriene not only focuses on the physical fitness but also gives priority to mindfulness of yoga in a very gentle and subtle way.
Therefore, if you are looking for a yoga tutorial which is absolutely free of cost, which teaches yoga by interacting calmly and naturally with the audience, and most importantly, teaches you the right yoga in the right way; you should, with no doubts, choose Adriene Yoga.
Adriene provides high-quality practices on yoga and mindfulness at no cost to inspire people of all ages, shapes and sizes. Thus doing some yoga while watching “Yoga with Adriene” gives us much needed moments to ourselves each day. And these facts makes Adriene Mishler the ideal yoga teacher, we all want to have.
In particular, what has changed in Yoga with Adriene videos between now and then? Well, not much, to be honest, but the simple room, with simple mat and that friendly-next-door neighbour smile, makes us feel comfortable seeing her compared to the yoga videos of other YouTubers done in studios with fancy light and overexposed bodies.
Moreover, her yoga video gives us a homely feeling, and a shot of motivation which whispers “Instead of just watching, why not give it a try!”